Larry Frankel

As Senior Vice President of DISH TV Marketing, Larry Frankel supports the DISH TV brand as well as SLING TV, OnTech and Retail Wireless. Larry also leads DISH’s Marketing Centers of Excellence, which include Brand, Digital, Consumer Insights, Analytics & Operations, Creative (OneTen) and Latino.


Previously at DISH, Larry served as Vice President of Marketing and Advertising where he led new customer acquisition and marketing analytics efforts, instilling a data-driven mindset to the Marketing team. He developed new programs and opportunities to attract prospective high-quality customers, led the expansion of the Pre-Qualified program and the ROCKET database, and supported the “Tuned In To You” brand strategy.


Prior to DISH, Larry established a proven track record of driving growth and profitability in the Financial Services industry. He was the Senior Vice President of Sales, Marketing and Insurance at Hyundai Capital America. Larry also spent several years at JPMorgan Chase and at Citibank.


Larry earned his Master of Business Administration in Finance from Columbia Business School and a Bachelor of Arts degree from Johns Hopkins University. He enjoys traveling with his wife and their three children, as well as playing golf, hiking and following the Houston Astros.