James Moorhead is Senior Vice President & Chief Marketing Officer at DISH Network where he has spent the last several years successfully leading a company-wide business transformation and turnaround. James has led a number of key subscriber and revenue growth initiatives including the launch of the company’s satellite internet service, dishNET, and promotional partnerships with Apple and Southwest Airlines. He also successfully led a brand re-launch significantly growing brand awareness and, more importantly, brand purchase intent. He rebuilt the marketing function by overhauling brand, digital, direct acquisition marketing, public relations, and the internal creative agency, while creating from scratch marketing analytics, market research and internal communications.
His responsibilities at DISH include the entire Marketing function: Digital, E-commerce, Brand, Direct Acquisition Marketing, Channel Marketing, Upsell and Cross-Sell Marketing, Referral, Market Research and Consumer Insights, Analytics, the Internal Creative Agency, and Marketing Finance and Operations. Those responsibilities encompass marketing to the General Market, Hispanic & International consumer groups for both satellite TV & broadband Internet.
Prior to joining DISH, James produced a successful track record of building Health Care and Beauty and Grooming brands at Procter & Gamble including Prilosec OTC, Vicks, Zest, Old Spice and Gillette. James managed a number of initiatives including new products, advertising campaigns and brand re-launches. Additionally, he owned relationships with P&G’s top customers including Walmart, Target, CVS and Costco. He led the development and execution of advertising campaigns that have won 14 Cannes Lions, 8 Effies and one Emmy, including 2 Cannes Grand Prix, the Grand Effie and the Emmy for “Best Commercial.”
In October 2010, James was named Adweek and Brandweek’s “Grand Marketer of the Year” for his work leading the Old Spice “Smell like a man, man” campaign. In June 2011, he was named to the Advertising Age “Creativity 50.” Most recently, he was honored as one of the Denver Business Journal's “Power Book 2013” and named to the 2014 "40 under 40" list from Multichannel News. He also holds two U.S. patents for the ornamental design of a Zest body wash bottle.
James has been a guest speaker on brand management and digital marketing at more than a dozen schools and conferences including the Harvard Business School, Kellogg School of Management, University of Chicago’s Booth, University of Michigan’s Ross, GOOGLE’S Think Marketing London event and the Association of National Advertisers Creativity Conference.
In his personal time, James gives back to the community through his commitment to The Hotchkiss School and to a non-profit organization called Thinking Beyond Borders, where he previously served as Chairman of the board of directors. He has also traveled in 44 countries to explore ancient civilizations and better understand developing economies.
James graduated from Williams College with a Bachelor of Arts in Economics and served as a captain of the Williams varsity lacrosse team. Before college, James graduated from the Hotchkiss School in Lakeville, CT. James lives in Denver, Colorado with his wife and two young daughters.