James Moorhead, Senior Vice President and Chief Marketing Officer at DISH, manages branding, advertising, direct marketing, indirect customer marketing, digital marketing and e-commerce, Hispanic marketing, marketing analytics and operations, market research and public relations. He is a classically-trained marketer, now focused on enhancing the DISH brand, with a goal of growing the company’s customer base to make DISH the nation’s leading pay-TV provider.
Moorhead worked for the Proctor & Gamble Company for more than a decade before joining DISH in 2012. At P&G, he held a successful track record of building health care, beauty and grooming brands, including Prilosec OTC, Vicks, Zest, Old Spice and Gillette.
Throughout his career, he led the development and execution of advertising campaigns that won 14 Cannes Lions, eight Effies and one Emmy, including two Cannes Grand Prix, the Grand Effie and the Emmy for Best Commercial. In June 2011, he was named to the “Advertising Age – Creativity 50,” the magazine’s annual list of innovators who helped shape and redefine the landscape of marketing and culture as a whole. In October 2010, he was honored with Adweek and Brandweek’s “Grand Marketer of the Year” award for his work resurrecting the Old Spice brand.
Moorhead is a frequent guest speaker on brand management and digital marketing at numerous schools and conferences throughout the nation. He gives back to the community through his commitment to Thinking Beyond Borders, a non-profit that empowers students through education to address critical global issues.
With a Bachelor of Arts in Economics from Williams College, Moorhead has traveled to more than 40 countries to study developing economies and ancient civilizations. He enjoys nothing more than spending time with his wife, Erin, and their baby daughter, Avery.