Senior Vice President and Chief Marketing Officer
Jay Roth leads the Marketing organization for DISH, overseeing the company’s national marketing, advertising, analytics and consumer insights efforts.
Prior to joining DISH in 2016, Jay spent more than two decades overseeing marketing initiatives in the financial services industry. He led customer acquisition, retention and engagement strategies for JPMorgan Chase’s consumer banking division, where his team produced a 10 percent compounded growth rate over the last five years. Over that time, he built a reputation as a data-driven, results-oriented marketer. Additionally, Jay redesigned Chase’s customer onboarding program to spur product utilization and lower the company’s costs.
Before Chase, Jay held increasingly senior roles for Bank One, ultimately managing acquisition and retention efforts across the bank’s Auto, Mortgage and Home Equity divisions. He holds a patent for the Mortgage Cash Back Program, which financially rewards eligible mortgage customers who hold multiple accounts with their institution.
Jay earned his Bachelor’s degree from the University of Dayton, where he served three years as captain of the baseball team. He enjoys traveling with his wife and three daughters, as well as skiing, golfing and baseball.
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